Founded by Susan Lazar, Egg was hatched back in 2003 in New York. A lifestyle brand with a soul, Egg focuses on the love that exists between parents and their children. Created for stylish mothers, the brand boasts items designed in natural fabrics, clean designs, yet affordable and luxurious. Clothing in the line is fashionable, timeless, and high quality for both babies and children. Materials used are environmentally-friendly and they have the image and design that anything is possible-they boast pure potential.