{"title":"Play","description":"\u003cp\u003e\u003cem\u003eThe toys that earn a long second life.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eHand-knit plush, wooden pull toys, ride-ons, and the heirloom-quality companions of childhood. Cuddle + Kind, Estella, Banwood, Sunnylife, FUNBOY, Friendly Toys.\u003c\/p\u003e","products":[{"product_id":"stuffed-elephant-pull-cart-baby-toy-organic-knit-grey-heather-one-size","title":"Stuffed Elephant Pull Cart Baby Toy - Organic Knit : Grey Heather","description":"\u003cp\u003eOrganic cotton knitted stuffed animal pull cart baby toy — 100% organic cotton outer shell, and poly-fill on the inside. Wood: Sustainably sourced natural beech wood. Size: body length - 8\", body height - 6\", width - 4\", tail length - 3\", ear length - 2\" VIVERANO ORGANIC TOYS: Quirky \u0026amp; cuddly collection of organic cotton knit toys for your precious little ones. Fresh \u0026amp; imaginative designs to bring joy and wonder to babies, kids and even adults. 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At just under 8 inches long, it's scaled for small hands — a classic companion for toddlers learning to walk and pull. The wood is left natural where it shows through, and the blue paint is derived from milk pigments, so the whole piece has an heirloom softness to it. Safe for all ages, and it arrives with a tag detailing materials, care, and the CE safety mark. The kind of toy that gets passed down.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. Returnable within thirty days for store credit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Friendly Toys","offers":[{"title":"Default Title","offer_id":49120817643753,"sku":"DZ005","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/4219\/files\/cd00a317f0acbefd8649ac15863363262f93ee0a9aea2a177fafeea8b58f07ac.jpg?v=1758633307"},{"product_id":"handcrafted-birch-wood-boat-pull-toy","title":"Handcrafted Birch Wood Boat Pull Toy","description":"\u003cp\u003eA handcrafted pull toy boat cut from sustainably harvested birch wood, painted with natural milk paint, and finished with linseed oil — The wood is left natural where it shows through, and the paint colors are soft and muted in that distinctly Scandinavian way. At 6 inches square, it's sized for small hands learning to grip and pull, and the rounded edges and smooth finish make it safe for all ages. 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The wheels roll smoothly, the proportions are charmingly exaggerated, and the green coat has that soft, matte finish that only milk paint delivers. Safe for all ages and marked with the CE certification. For the toddler learning to walk, the preschooler building a toy menagerie, or the parent who wants fewer plastic things underfoot.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. 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At just over 12 inches long, it's substantial enough to feel like a real companion for a small child learning to walk. Safe for all ages and marked with the CE certification. The kind of wooden toy that stays in rotation long after the plastic clutter gets donated.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. 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Safe for all ages and CE-marked, with full material and care information on the tag. For the nursery shelf, the playroom floor, or the toddler who's just figured out walking.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. 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Each piece is individually handmade by Friendly Toys, so expect slight variations in the wood grain and paint application. CE-marked and safe for all ages, it comes with a care card detailing the materials and maintenance. A classic wooden companion that doesn't light up, chirp, or need batteries.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. Returnable within thirty days for store credit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Friendly Toys","offers":[{"title":"Default Title","offer_id":49120835076329,"sku":"DZ008-blue","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/4219\/files\/0b5253681a69fcdddc33a2c2ae440b7115b0439655264c777e9530e7035e97cd.jpg?v=1758633351"},{"product_id":"handcrafted-wooden-dog-pull-toy","title":"Handcrafted Wooden Dog Pull Toy","description":"\u003cp\u003eA pull-along wooden dog handcrafted from sustainably harvested birch wood and painted with natural milk paint — the kind of toy that doesn't beep or flash but invites a toddler to walk, pause, and notice. The birch is finished with linseed oil, and the toy stands 5 2\/5\" tall and 6 4\/5\" long — small enough to toddle alongside but sturdy enough to survive being dragged across kitchen floors and sidewalk cracks. Safe for all ages and CE-marked, with care instructions and material details included on the tag. For the child who's just learned to walk and now wants a companion for the journey.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. Returnable within thirty days for store credit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Friendly Toys","offers":[{"title":"Default Title","offer_id":49120838058217,"sku":"DZ043","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/4219\/files\/69a502f3b9410e5b6fa1d56c876deeb061efc121e085ca8f809b12add3baeaec.jpg?v=1758633357"},{"product_id":"handmade-wooden-helicopter-toy-proper","title":"Handmade Wooden Helicopter Toy: Proper","description":"\u003cp\u003eA handcrafted wooden helicopter — rotor, tail, body — carved from sustainably harvested birch and finished by hand with natural milk paint and linseed oil. The paint color shown here is called Proper, a soft sage-green, though you can choose from the brand's full palette when you order. Friendly Toys makes these in small batches in their workshop, each one sanded smooth and sealed so it's safe for play and built to last through years of imaginary flights. 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Myrtle is an elephant in the minis range, 25cm, soft-bodied with an outfit knitted from Australian merino wool — warm to the touch, gentle against a newborn's face, and detailed in the way that makes a parent pick her up as often as the child does.\u003c\/p\u003e\u003cp\u003eThe merino used throughout this range is a particular choice: breathable, naturally hypoallergenic, and remarkably durable. Myrtle will not pill or felt. She will, however, lose one scarf in approximately fourteen months.\u003c\/p\u003e\u003cp\u003eFor the new arrival, the big sister, or the gift that the giver ends up wanting to keep.\u003c\/p\u003e\u003cp\u003eDetails. Materials: Plush body; Australian merino wool beanie and scarf Dimensions: 25 cm (approx. 10 in) Care: Spot clean prepared in: Australia (designed) Age: Suitable from birth.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. 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Milo Bear Mini is deep chocolate plush with a cream jumper knitted from Australian merino wool that gives him a particular warmth without trying too hard. At 21cm, he's sized for small hands and easy to tuck into a bag or a bassinet corner.\u003c\/p\u003e\u003cp\u003eHe is, simply, the bear. The one that gets dragged to grandparents' houses and photographed in birthday portraits and eventually handed down rather than packed away. Each Milo arrives with a character tag written in his own words, because every good companion deserves a proper introduction.\u003c\/p\u003e\u003cp\u003eThe gift for a first baby, a new sibling, or anyone who understands what a truly good soft toy is worth.\u003c\/p\u003e\u003cp\u003eDetails. 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More of him.\u003c\/p\u003e\u003cp\u003eMilo Bear Medium is the 31cm version of the mini — the same deep chocolate plush, the same Australian merino wool jumper, the same character that ends up at the head of the bed for years longer than anyone anticipated. The medium size is the one for toddlers who carry things under their arm, for children who have graduated past the newborn stage but haven't outgrown the need for a companion. He is substantially present in the way that a favorite bear should be.\u003c\/p\u003e\u003cp\u003eand the little dog laughed. founder Kylie Platt built this range around the idea that a well-prepared toy should outlast childhood. Milo Medium is the proof. 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The pink and caramel combination is warm without being saccharine, the kind of color story that reads beautifully in a nursery without demanding that everything else coordinate around it.\u003c\/p\u003e\u003cp\u003eShe is the companion version of Edmond Duck — same construction, quieter palette, her own character tag with her own small poem. Both are suitable from birth with no small or removable parts.\u003c\/p\u003e\u003cp\u003eFor a new girl, a baby shower where you don't know the name yet, or a friend whose nursery is the warm, natural kind.\u003c\/p\u003e\u003cp\u003eDetails. Materials: Cotton plush body; blush pink corduroy accents; Australian merino wool beanie Care: Spot clean; machine wash gentle cold in mesh bag, lay flat to dry prepared in: Australia (designed) Age: Suitable from birth.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. 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Dulcie's creamy vanilla plush is dense and soft, the kind of fabric that ages well, and her mustard jumper — knitted from Australian merino wool — adds a warmth of color that works in almost any nursery.\u003c\/p\u003e\u003cp\u003eShe is the bear that photographs well at every birthday, sits at the head of the bed at seven years old, and eventually migrates to a shelf rather than a drawer because no one has the heart to put her away. Each Dulcie arrives with her own character tag written in her own words.\u003c\/p\u003e\u003cp\u003eFor the new arrival, the first birthday, or the gift you want to give when you actually care.\u003c\/p\u003e\u003cp\u003eDetails. Materials: Creamy vanilla plush body; Australian merino wool mustard jumper Dimensions: 32 cm (approx. 12.5 in) Care: Spot clean; machine wash gentle cold in mesh bag, lay flat to dry prepared in: Australia (designed) Age: Suitable from birth.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. 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Returnable within thirty days for store credit.\u003c\/em\u003e\u003c\/p\u003e","brand":"and the little dog laughed","offers":[{"title":"Default Title","offer_id":49126348423401,"sku":"behippo","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/4219\/files\/6dc5c537c2c2340a1664b73a75c0371e04b950d5209dc1f2ebe354c671fcb1e6.jpg?v=1758678951"},{"product_id":"frankie-rabbit-medium-and-the-little-dog-laughed","title":"Frankie Rabbit - Medium","description":"\u003cp\u003eChocolate brown plush, a merino scarf, and a documented hatred of bedtime — Frankie Rabbit is, in the best possible way, a whole person.\u003c\/p\u003e\u003cp\u003eand the little dog laughed. makes Frankie in both mini and medium; this is the medium, at 32cm — the size that fits properly under an arm, that a toddler can carry without tripping, that a slightly older child will still reach for. His body is a deep, warm chocolate plush, and his scarf is knitted from Australian merino wool in a complementary tone. The combination is masculine without being restrictive, the kind of soft toy you give without worrying about whether it matches.\u003c\/p\u003e\u003cp\u003eHe comes with his own character tag — Frankie builds train sets with his dad, plays in the mud with his friend George, and has strong opinions about bedtime — which is the kind of specificity that makes a child feel like they've prepared a friend rather than received an object.\u003c\/p\u003e\u003cp\u003eFor the new baby, the first Christmas, or the friend who just found out it's a boy.\u003c\/p\u003e\u003cp\u003eDetails. Materials: Chocolate plush body; Australian merino wool scarf Dimensions: 32 cm (approx. 12.5 in) Care: Spot clean; machine wash gentle cold in mesh bag, lay flat to dry prepared in: Australia (designed) Age: Suitable from birth.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. 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The knit construction gives her a texture that hands return to — slightly springy, softening with age.\u003c\/p\u003e\u003cp\u003eShe's sized as a proper companion rather than a novelty: substantial enough to hold, light enough to carry, with the kind of face that looks better after a few months of love.\u003c\/p\u003e\u003cp\u003eFor the first Christmas, the second birthday, or the baby shower gift you want to give rather than the one you feel obligated to.\u003c\/p\u003e\u003cp\u003eDetails. Materials: knit construction Care: Spot clean prepared in: Australia (designed) Age: Suitable from birth.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHand-wrapped in our signature tissue paper and leaves the studio within two to three days. A complimentary hand-written card on request. 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